Top B2B Lead Generation Tools of 2021
When it comes to B2B enterprise demand generation, there are many tools out there for your organization to leverage - with more popping up every month. Let’s take a look at the ones you should have on your radar whether you’re running a small, mid-size, or large company.
Marketing and sales automation:
Hubspot: “[Hubspot helps] companies build remarkable customer experiences with a CRM platform that’s designed for scale.
Marketo: “Adobe Marketo Engage orchestrates unforgettable experiences at every step of the B2B buying journey”
Eloqua: “Eloqua, a wholly-owned subsidiary of Oracle, is the leading provider of modern marketing automation and revenue performance management software that helps ensure every component of marketing works harder and more efficiently to drive revenue. Eloqua's software is now the centerpiece of the Oracle Marketing Cloud. Companies across a wide range of industries rely on Eloqua's cloud-based software, professional services and education programs to help them automate marketing processes across multiple channels, target and nurture prospects and deliver highly qualified leads at a lower cost to sales teams.”
Pardot: “Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.”
Zapier: “Zapier is on a mission to make automation incredibly easy and accessible to everyone at work. With Zapier, you can integrate apps like Salesforce, Intuit, Google, and Dropbox, to move data between them automatically, so you can focus on your most important work.”
Cold outreach:
Mailshake: “Mailshake is a simple email outreach and sales engagement software.”
Lemlist: “lemlist is the first email outreach platform that allows you to automatically generate personalized images and videos. Kickstart client relationships by making your cold emails highly personalized and human from day one. Streamline and automate your follow-ups, put repetitive tasks on autopilot and never miss a thing.”
Outreach: “[Outreach helps] revenue teams save time, money, and energy through automation, activity tracking, and artificial intelligence. Outreach, the leading B2B sales engagement platform, accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. The platform manages all prospect and customer interactions across email, voice and social, and leverages machine learning to guide reps to take the right actions.”
SalesLoft: “SalesLoft is the [one of the top] sales engagement [platforms], helping sales organizations deliver a better sales experience for their customers. More than 3,500 customers use the company’s category-leading sales engagement platform to engage in more relevant, authentic and sincere ways…”
Chatbots:
Drift: “Drift is the Conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms -- not days later. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy.”
Intercom: “Intercom is on a mission to make internet business personal. Our Conversational Relationship Platform (CRP) helps businesses engage and support customers through personalized, messenger-based experiences – meaning happier customers and more efficient teams.”
ABM:
RollWorks: “RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.”
Primer: “]Primer is] building the intelligence layer for marketing and sales teams. First by pulling in rich information about your target customers and giving you the ability to easily construct multi-channel campaigns, seamlessly moving data between ad networks, social platforms, sales tools, and more. Then we blend in intent data – signals that an account is interested in your product. Machine learning is employed to help you constantly refine your efforts. Primer will unite your marketing and sales teams making it easier than ever to fill your top of funnel.”
Clearbit: “Data to power your entire business. Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction.”
Terminus: “Terminus was founded in 2014 out of a need to give B2B marketing and sales teams a better way to go to market. The premise was simple: since only 1% of inbound leads became customers, we set out to build a solution to help marketers find their next best customer and give them everything they needed to create a conversation with them. Since then, we've been working non-stop to build the best possible go-to-market platform for revenue teams, all while continuing to provide stellar customer service and GTM thought leadership.”
Competitive Intelligence Software:
BuiltWith: “BuiltWith® is a web site profiler tool, competitor intelligence tool and website optimizer. BuiltWith provides website technology trends analysis and competitor intelligence products to businesses. Our products help companies find out who their competitors are and who is using their product. BuiltWith also helps small businesses with its website optimizer tool which provides website optimization and monitoring to help improve a website owners internet presence.”
Metadata: “B2B marketers launch, find and scale their best-performing ad campaigns to revenue with Metadata. Metadata’s patented technology executes thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible. Demand marketers from Zoom, G2, Workato, Okta and ThoughtSpot all trust Metadata’s technology to power their demand generation programs.”
Bombora: “Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research.”
Databases:
ZoomInfo: “ZoomInfo (Nasdaq: ZI) is a global leader in go-to-market intelligence solutions. Our platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. The company’s large and diversified customer base consists of over 20,000 customers from global enterprises, mid-market companies, and small businesses…”
Uplead: “UpLead is a B2B data provider and technology company based in Southern California providing instant access to millions of verified B2B contacts with direct email addresses. Search by industry, location, sales volume, number of employees, public vs private, contact title, job function, management level, technologies used and more to find your next customers. API and CRM integrations available…”
SEO:
SEMRush: “Semrush is a leading online visibility management SaaS platform that has been used by 7,000,000 digital marketers worldwide. Back in 2008, Semrush started as a small group of SEO and IT specialists united by one mission—to make online competition fair and transparent with equal opportunities for everyone. In 13 years, [they’ve] grown into an all-in-one marketing suite consisting of more than 50 products, tools and add-ons that help companies market better online. Our vision is to create the only tool a digital marketing team would ever need to improve their online marketing results, ensure a smooth workflow between team members and save time on routine tasks.”
Webinars:
Livestorm: “Livestorm is the end-to-end video engagement platform enabling organizations to create on-demand, live, or pre-recorded events at scale—from your browser. Our solution supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, and sharing video recordings. Powerful end-to-end analytics helps you track and measure audience engagement. [Their] seamless integration with tools like Pipedrive and Intercom helps you manage all of your insights in one place.”
Zoom: “Zoom helps people stay connected so they can get more done together. From meetings, chat, phone, and webinars to conference room systems and online events, Zoom powers all your communication needs. Our secure, reliable video platform offers a high-quality experience that is easy to manage, use, and customize.”
